On October 12th–13th last week, the confectionery factory Rūta attended Innovation Drift, an innovation forum in Vilnius. It is one of the largest pan-Baltic events in the field, featuring world-famous speakers, researchers, and entrepreneurs, and attracting thousands of keen visitors.
At the event, Rūta introduced its latest line of fruit, nut, and seed bars called GREENZ. They were designed considering the increasing pace of life and the consumers’ needs for fast and nutritious food. In the process of crafting this line of innovative and functional snack bars from high-biological-value plant ingredients, technologists at the confectionery factory Rūta worked together with Lithuanian scientists, tailoring the products to the dietary needs of various groups of people.
Visitors at the event that took place at Litexpo Exhibition Palace were able to try all three flavours of the new product: the fruit and nut bar with amaranth crisp, the fruit and nut protein bar, and the fruit and seed bar with calcium and vitamin D. Most consumers marvelled at the choice of ingredients. The highly nutritious amaranth seeds, the sunflower seeds, the dried carrots, the strawberries, as well as magnesium and pea protein suitable to lactose- and gluten-intolerant people. Visitors also praised the choice to make bars with no sugar added.
The fruit and nut protein bar was the hot favourite of the visitors at the show. As a real source of protein, it is ideal for athletes. Protein helps maintain a healthy bone condition and promotes the growth of muscle mass. The bar contains pea protein that digests and absorbs easily. Free from gluten and added sugar, this bar is an excellent source of fibre, and is vegetarian- and vegan-friendly.
The fruit and nut bar with amaranth crisp is ideal for active people. It is enriched with magnesium, which helps reduce the feeling of weariness and fatigue and helps maintain a normal nervous and muscular function. A source of fibre, this bar contains zero gluten and added sugar, and is vegetarian- and vegan-friendly.
The fruit and seed bar with calcium and vitamin D is ideal for children and teenagers. The bar stands out in its effective combination of calcium and vitamin D that help maintain the health of teeth and bones. Free from gluten and added sugar, this bar is an excellent source of fibre, and vegetarian- and vegan-friendly.
These bars are already available at our brand shops. The confectionery factory Rūta hopes that the new GREENZ will soon become your favourite bars!