New products showcased at international exhibition

On 2-5 February, the team of the RŪTA confectionery factory took part in the world’s largest exhibition of sweets and snacks, ISM Cologne!

 

This prestigious international event brings together experts from the food industry every year to showcase the latest trends, innovations and best confectionery products. This year, around 32,000 business visitors from 135 countries visited the show and took the opportunity to make valuable contacts and even seal business deals on-site.

 

The RŪTA team not only presented its wide range of chocolate products at the stand, as usual, but also successfully debuted at the New Products Showcase, which highlightes the most innovative confectionery discoveries. This year, two of RŪTA’s 2024 innovations were presented here – Pretzels in caramel coating and Pretzels in yohurt coating and strawberries. We are delighted that these products have attracted a lot of attention at the New Products Showcase and have been added to the collection of the best confectionery discoveries!